Crowd Funding

IndieGogo Campaign – Week 2

11 days ago, I talked a bit about the rapid (and unbelievably generous) influx of donations that happened in the first two days. Since then, donations have continued to come in at a steady pace of a few hundred dollars per day, which is still hugely impressive considering this is a community-powered endeavor.

A few people have very politely asked if I’m at all worried about not achieving the $50k goal, and my response to them is a two-parter:

First, it would be a shame to come all this way and miss the mark by such a small percentage. With IndieGogo’s “Flexible Funding” option, being underfunded costs us an additional 5% (around $2k) which is a not-insignificant difference.

Second, we’ve already achieved so much together, it’s impossible to be disappointed. We’ve proved that years of volunteering to open-source software are valuable, and we’ve attached a real-world number to what that value might look like.

In an industry so heavily weighted on the shoulders of volunteers, this campaign serves as a public example of an opt-in, peer-powered, donation-based compensation package – the first of its kind that I know of, and hopefully not the last.

The 174 funders of this campaign are not only investing in the future of BuddyPress, bbPress, and GlotPress; they’re empowering me to do the best work of my life, and providing a landmark achievement to prove others can and should attempt to do the same.

For the data-conscious among us, I’m including some screenshots from the IndieGogo campaign dashboard below. The interface is fairly comprehensive, and provides interesting perspectives that aren’t generally made available to non-campaigners.


I help build WordPress, BuddyPress, bbPress, Easy Digital Downloads, Sugar Calendar, and a bunch of other super-neat stuff.

11 replies on “IndieGogo Campaign – Week 2”

Congrats on your success so far. Having run two crowdfunding campaigns of my own, and helped with dozens others, I know what that mid-project feeling is like. Based on the strong success of your launch, I have no doubt you are going to have no problem reaching that goal and beyond. Enjoy this little quiet time, I’m sure that last week is going to be huge for you.

What an epic achievement so far!

I imagine it’ll continue to be slow until a hopefully last ditch effort at the end that’ll get you over the line.

Definitely something to tell the grandkids about either way 😉

Wow – that’s really interesting to see the stats and how the funding has arrived over time… first time I’ve ever seen the dashboard of IndieGogo too… thanks for including them in the post and, above all, good luck with the campaign!

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