Art of Atari

Had forgotten I’d ordered this, and now I’m really excited for it to ship next week. The artwork was so over-the-top for what the games were, I think there’s a lesson to be learned about packaging & marketing – that it’s not always about building the product of your dreams, it’S getting people dreaming about your product.

Art of Atari [Tim Lapetino] on ATARI is one of the most recognized names in the world. Since its formation in 1972, the company pioneered hundreds of iconic titles including Asteroids

Source: Art of Atari: Tim Lapetino: 9781524101039: Books